Bryan Tasaka from Mind Over Mountain Adventure Racing (MOMAR) contacted us a while ago about what it would take to get a WordPress blog integrated into an increasingly successful site for their outdoor racing events.
At the time, there was a blog page on the site however being hard-coded in HTML it lacked core blogging elements. Bryan realized a long time ago the effect a change of this calibre could have, but struggled to find something that would coordinate with his main site in terms of function and design. The goal was to integrate a fully functioning WordPress blog that would seamlessly provide more function and interactivity for readers.
When Bryan contacted us, he knew that he wanted to go with a WordPress install on the back end of his site. We did our best to not only give him the tools to easily update his site, but the custom theme we built for the WordPress blog slipped in smoothly among the main site infrastructure. The custom theme was enhanced with social media tools yet we preserved the existing Flash header as requested as it was a crucial part of creating fluidity with the rest of the MOMAR site.
Working with Bryan was a pleasure and he is very excited to begin using his new WordPress blog. We are proud that we could bring in additional functions for his site that are going to help him promote his organization, increase community, and be search engine optimized for potential, new, and existing audiences.
With the integrated blog, Bryan’s publishing productivity has been increased dramatically compared to the time it used to take to custom code each entry on the previous design. Our custom WordPress theme and install allows him to produce and publish content on the fly, from any location, and communicate with his audience while expanding his reach into and beyond the adventure racing community.
It was a lot of fun to design this site, and I know as John is a bit of a trail runner he was amazed at the level of commitment these MOMAR folks have when it comes to adventure racing. We think the work we did for them will only help make that community stronger. After all, you never know who might stumble onto his blog from a Google search and make the trek for one of the events from another continent.
Feel free to visit the MOMAR blog and see our work in action.