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Twitter is on the up and up

Last month I wrote about using Twitter for Business and it was the most popular post we’ve had on sixty4media to date.

Tech Crunch just released some Twitter stats and the proof is in the numbers: Twitter is here, now, and it’ll be staying for quite some time.

Twitter is having its hockey stick moment in terms of its growth just shooting up. Last week it may have delivered its billionth Tweet, at least nominally. And it looks like it is approaching escape velocity. If it doesn’t break up from all the pressure and is able to keep its service up and running more or less, it could soon—gasp!—break into the mainstream. [TechCrunch]

When I was first on Facebook some people laughed, “Why would you need to do that? Who wants to know all that?” and since they’ve recorded 15.8 billion page views in 2007 [TechCrunch]. Twitter was next. It is the latest platform (even though it’s been around since 2006) to start slowly and build momentum – just like the Tech Crunch article says, this could now be going mainstream – and it can definitely be used for Business.

The popularity of social networking is skyrocketing and it’s encouraging to see Twitter taking off. However, even though it is a microblogging platform, there is still such a stigma attached to blogging in general. I’m waiting for the day someone can say “I’m a blogger” and not be immediately pictured sitting in their parents’ basement in their pajamas writing a diary blog entry about their cat.

All of these social media sites are tools that can help you and your business reach the world, or your own specific local audience. Websites these days can have the full functions of a blog but not necessarily be just a blog. They become content management systems that can integrate blogs, pages, Facebook and Twitter updates. It’s for this reason that all of these technologies (together) are so beneficial. It’s where your audience is, so it’s where you need to be.

2 thoughts on “Twitter is on the up and up”

  1. Yeah the growth of Twitter has been crazy. There are even some celebrities with twitter accounts now so I expect growth to continue to break records.

  2. Hello from Kelowna Rebecca!

    This is a great article on Twitter, I couldn’t agree with you more.

    I agree with the stigma attached to the word blogging and believe the issue stems from people not really understanding what they are saying when they use the term blogging, for instance if I was a Travel Agent and I used the phone or email to conduct and promote my business and somebody asked me what I did for a living I wouldn’t answer “I phone and email”, I would say I was a Travel Agent. The same is true for Blogging and Twitter, you don’t Blog or Tweet for a living you promote your business efforts or personal views with the help of a Blog or tools like Twitter. So when someone answers the question of what they do for a living they shouldn’t really respond with just “I Blog or I Twitter” they should respond with “I am a Travel Agent who uses Blogging and Twitter to promote my business”.

    Cheers,

    Brandon Moase

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