John sent me a bookmark of his over delicious this afternoon with regards to a company called CommonCraft.

First things first, if you’re unfamiliar with delicious, here’s a tutorial called “Social Bookmarking in Plain English” that just happens to be from those very fine folks at CommonCraft.

Now, the bookmark in question linked back to this blog post about screencasting:

Screen cast videos are one of the most powerful ways to show off anything on the web. They are also quite difficult to do well. [ReadWriteWeb]

It’s true, about a year ago I produced my first screencast for the company I was working for at the time. It wasn’t until early 2008 however, that I started putting up some of my own, casual tutorials about things I had learned to do with WordPress.

Using the best technology around and honing our skills for the professional market, sixty4media can be commissioned to produce and publish custom screencasts so you can show off your business or product on the web as well.

We can help with everything from writing your screencast script, working out a storyboard or timeline, show you sample video footage, edit, and publish to the platform of your choice.

If you would like to explain, educate, or promote using your very own product in an easy-to-share and view video, please feel free to contact us.

The success of CommonCraft and their years of mass ’2.0′ education videos goes to show that they have had the right idea all along. Products and services can be explained “In Plain English” and that’s what people truly want to see from an online video tutorial.

Continuing in their series of explaining all things new media and Web 2.0, the great folks at CommonCraft have released “Social Media in Plain English“. You can view the video below and help yourself understand what social media is all about. Better yet, use this to help yourself explain what social media is to those who might not be in tune with what social media means.

If you would like to see some of the other creations from CommonCraft, please visit their website.