I’ve been interviewed at least a dozen times about how social media people are covering the Olympics in Vancouver. However, I think an equally interesting story is how traditional media outlets are using social media to add to their coverage.

CTV Olympics Video
The official broadcaster of the Vancouver 2010 Olympic Games has been posting footage to YouTube. The type of event action videos that would get pulled down with a cease & desist letter from the IOC are up and running in full glory on the CTV Olympics channel. Although you cannot embed the videos, you can watch clips of medal moments and even streaming replays of televised events on their main website.

Government of BC
The Province of British Columbia has been capturing Olympic moments and posting them to their official YouTube channel as well. They have athlete interviews, montages, and even an interview with yours truly.

They don’t have Games footage but they have been everywhere around town, profiling businesses and the fan experience.

Global has added a video section to their website and although they’re not posting the videos as shareable items on YouTube, they are blogging and tweeting to enhance their coverage. Same goes for the CBC who has a Road to the Games section of their site, acting as a 2010 newsroom complete with sidebar event listings. You can read more about their coverage game plan in my post from last week.

With such restrictions for non-official broadcasters these Olympics haven’t necessarily made journalists out of citizens, they’ve made the mainstream realize that social media can help them with their coverage — and it can make it that much more interesting.