I’ve been interviewed at least a dozen times about how social media people are covering the Olympics in Vancouver. However, I think an equally interesting story is how traditional media outlets are using social media to add to their coverage.

CTV Olympics Video
The official broadcaster of the Vancouver 2010 Olympic Games has been posting footage to YouTube. The type of event action videos that would get pulled down with a cease & desist letter from the IOC are up and running in full glory on the CTV Olympics channel. Although you cannot embed the videos, you can watch clips of medal moments and even streaming replays of televised events on their main website.

Government of BC
The Province of British Columbia has been capturing Olympic moments and posting them to their official YouTube channel as well. They have athlete interviews, montages, and even an interview with yours truly.

They don’t have Games footage but they have been everywhere around town, profiling businesses and the fan experience.

Global has added a video section to their website and although they’re not posting the videos as shareable items on YouTube, they are blogging and tweeting to enhance their coverage. Same goes for the CBC who has a Road to the Games section of their site, acting as a 2010 newsroom complete with sidebar event listings. You can read more about their coverage game plan in my post from last week.

With such restrictions for non-official broadcasters these Olympics haven’t necessarily made journalists out of citizens, they’ve made the mainstream realize that social media can help them with their coverage — and it can make it that much more interesting.

This weekend I presented a quick “Who, What, When, Where, Why” of blogging and online branding for the Travel Media Association of Canada. The conference took place at the brand new Pinnacle Pier in North Vancouver and had a spectacular view of Vancouver from across the inlet. Unfortunately I couldn’t setup my shiny new Epson projector (due to the shining sun through the un-treated floor to ceiling windows) so I did the talk unassisted. I did however promise participants that I would post my slides on Slideshare regardless.

| Get your Presentation Pack

This is my presentation pack from Slideshare in case you would like to view any of my recent slide decks from speaking engagements. The one for TMAC does not have accompanying sound but I’ll try to make it a slidecast in the near future. Enjoy!

WordCamp is returning to Vancouver in the summer of 2010, welcoming WordPress developers, enthusiasts and bloggers once the Olympics have moved out.

We have a great group of people signed on to organize so far who all want to see this event become a smashing success.

It’s still very much in the planning phases so please follow @WordCampYVR for updates from Duane Storey (BraveNewCode), John (sixty4media), or myself. The website will be up at WordCampVancouver.com and it’s already listed on the official WordCamp directory.

Related: See John Biehler’s post about WordCamp Vancouver 2010 as well.

I recently discovered that my account on Twitter now has the “Lists” capability so I thought I would produce a quick screencast to help others understand this cool function that was introduced last month.

You’ll also find roundups or mass postings of lists on blogs in the coming weeks, such as ReadWriteWeb’s “10 Twitter Lists You Should Follow” or the mega directory over at Listorious.

Update November 2nd, 2009: Mashable has also put out a “HOW TO” for Twitter lists using images.

Technorati, the authority on blog listings and ranks, has released their 2009 State of the Blogosphere. This annual report looks at household incomes of bloggers, genders, topics, measures of success and more. Here are a few interesting stats:

Who are the Bloggers

The “Why” of Blogging

The “How” of Blogging

Each part of the report is being released day by day with new articles to follow later this week.

I few weeks ago I was asked to take part in the Cool Twitter Conference, a global event circuit that is making its way to Vancouver this Friday, October 23rd.

CBC Radio’s Steve Pratt will be the keynote and speakers include The Vancouver Sun’s Gillian Shaw, The Georgia Straight’s Stephen Hui, Adam Loving, Eric Becker, Kari Quaas, Ray Levesque, and Lauri Stevens.

My talk will be about using Twitter for personal and business use — knowing when to separate them and also how to remain professional while still being personable and friendly.

Tickets for the event are currently on sale and you can also purchase a voluntary carbon offset. After Vancouver, the conference moves to Anchorage, then on to Orange County, Philadelphia, Pittsburgh, and off to Dubai November 18th.

To say that Twitter is huge in Vancouver is an understatement. During Vancouver Canucks hockey games the word #Canucks is often within the top ten trending topics on the service which is used by millions worldwide. Combining Vancouver and top trending topics has been a bit impossible, until now.

This afternoon Mashable featured Trendsmap, a way to find the hot topics specifically in your area. The big football match in Buffalo might not be on your top trends list however if you’re based in Vancouver perhaps you want to see why so many people are talking about the Olympics, traffic, weather, or the latest celebrity sighting.

As of this afternoon, the top trends in Vancouver are: Organic, Olyimpics, Oakridge (I assume because we have a new Apple store opening up there), Canucks, Climate, and Craig Ferguson. The Trendsmap packs hundreds of cities’ information into an interactive Google Map so it’s a big clunky right now, however the information it provides is pretty interesting. I see this being useful for hyper-local news agencies, businesses, and individuals who would just like to keep on top of what’s being talked about the most in Vancouver at any given time.

WordPress version 2.8.4 came out in early August, and now there is a serious issue that has come to light for users whose installations are operating with previous versions.

Otto42 of OttoDestruct, a key WordPress developer and supporter, reports that there is an “attack” on older versions of WordPress right now. The number of sites hit by this is growing every hour. Protect your WordPress blog now: UPDATE NOW!!! [lorelle.wordpress.com]

Lorelle’s post is very in depth regarding the various aspects of what this major security vulnerability entails and should not be taken lightly.

In addition, Matt Mullenweg has an even more informative post on the official WordPress.org Blog with even more specifics of these attacks and the severity of them.

Right now there is a worm making its way around old, unpatched versions of WordPress. This particular worm, like many before it, is clever: it registers a user, uses a security bug (fixed earlier in the year) to allow evaluated code to be executed through the permalink structure, makes itself an admin, then uses JavaScript to hide itself when you look at users page, attempts to clean up after itself, then goes quiet so you never notice while it inserts hidden spam and malware into your old posts.

The tactics are new, but the strategy is not. Where this particular worm messes up is in the “clean up” phase: it doesn’t hide itself well and the blogger notices that all his links are broken, which causes him to dig deeper and notice the extent of the damage. Where worms of old would do childish things like defacing your site, the new ones are silent and invisible, so you only notice them when they screw up (as this one did) or your site gets removed from Google for having spam and malware on it.

I’m talking about this not to scare you, but to highlight that this is something that has happened before, and that will more than likely happen again. [wordpress.org]

The battle wages on. The full read is very intriguing and worth the click to finish reading.

For information about how to upgrade your WordPress on a self-hosted installation, the WordPress Codex offers directions on how to do that. If you need assistance getting the upgrade done, feel free to contact us so you can get your content protected as soon as possible.

The South by Southwest festival brings together music, entertainment, film, technology, social media, and a whole lot of BBQ each year down in Austin, Texas. There has always been a strong Canadian contingency, in particular from the Vancouver area. In preparation for next year’s SXSW Interactive, submissions have been collected and the public is being asked to vote on their favourite topics, which they will see presented in March of 2010.

I took a look through the 2,219 submissions in the PanelPicker and have weeded out some of the gems that are being proposed by some of our own local talent.

• Our good friend John Biehler is putting together a panel about the way we do business: Do Cool Kids Leave When the Suits Arrive?
• With the Olympics coming to Vancouver in 2010 this session proposed by Robert Scales is of great interest: Social Media and the Olympics: A Case Study
• Another one of our good friends, Dave Olson, has prepared: Hitchiking to the Boardroom
• James Chutter has two talks up for your consideration: Ubiquitous Participation: Graffiti Streets to Social Networks and the other is Beta Campaigns: Planning for User Driven Advertising
• Cecily Walker from the Vancouver Public Library proposed: Can I Reserve This Book With My iPhone?
• Ellitot Hurst from Supernova.com wants to talk about things like the CFOX Vancouver Seeds competition: Online Community Saved the Radio Star
• SXSW veteran and photographer Kris Krug is pitching the following: Your Content is You, Your Website is Dead and Listening the the Internet: Online Media Monitoring
• Not from Vancouver but our friend Meghan at Hill & Knowlton has proposed: Passionate People: The Key Ingredient to Social Media Success

The public vote counts for 30% with another 30% coming from staff and 40% decided upon by an advisory board. Should you have a panel submission you’d like us to check out, please feel free to link to it in the comments of this post. Best of luck to our peers and counterparts from Vancouver and we look forward to joining you down in Austin.

On August 22nd we’ll be participating in the second WordCamp Fraser Valley. The day will be laid out in tracks for beginners, intermediate users, developers, and a track just for Twitter use with WordPress.

This will also be our third WordCamp this year, having organized WordCamp Whistler, and attended WordCamp in San Francisco. My specific talk will be about how WordPress can be used for much more than blogging.

I’ll be giving examples of websites powered by WordPress where a blog is not the main feature and sharing some tips on how to achieve this use of the platform. It is in the “beginner” track so it will be far more educational than code-heavy. My hope is to spread the word that WordPress is powerful and easy to use but not just for blogging although that’s how my experience began.

WordCamp Fraser Valley is 9:00am – 5:00pm August 22nd at the SFU campus in Surrey at Central City. Easy to get to by SkyTrain and transit, with plenty of parking as well. Each track is $25 or you can get a ticket to all tracks for $75 by registering online.

To help aid the abundance of folks who are finding their way to Twitter, the one element that I find to be poorly used is the way people share URL’s in their tweets. I know that sounds very picky, but there are more effective ways to do this so you maximize the overall reach of what you are trying to share with your Twitter followers.

So why is this a big deal? Why can’t you copy and paste any URL from your browser and post it to Twitter?

Well, the answer is that you can. There is nothing to stop you from doing that, and if that is the way you want to do things, then keep doing what you are doing. However, if you want to be sure that people follow through on viewing that link, you might want to think a little differently as to how you do this because not everyone uses Twitter the same way.

Third party applications don’t display links the same way as twitter.com

The biggest thing to remember about Twitter is that it is not a strictly web based service. The advanced user will tell you that Twitter.com is only the tip of the iceberg when it comes to telling the world what you are doing in 140 characters. Stand alone applications and mobile devices are among the numerous ways that updates get sent to Twitter by various users, and each one displays those updates in their own way.

For example, I’m using a local Vancouver radio station, 99.3 The Fox, and their Twitter stream to exemplify what I mean because this isn’t a matter of what’s right or wrong. The point is to show how you can be doing this better.

The following is a screenshot on Twitter.com of an update they made that has an intention of driving users to their website. You can see that the website address is automatically linked because of the way the Twitter developers have programmed their service.

The major issue with this is not everyone interacts with Twitter the same way. For myself, I know that my main method of interaction is a third party extension for Firefox called Twitterfox, a tiny application within an application that allows me to view and send tweets from within a browser window.

So in comparison, this is how the same tweet up above from @993thefox looks like in Twitterfox.

Notice how the same, implied website address isn’t actually linked when viewing this same tweet in this application. When you consider that there are multiple applications for Windows, Mac, Linux, iPhone, Blackberry, video game systems, and so on, I find that to be a negative impact on the reach your trying to accomplish. Without having that URL being automatically linked, you’re missing out on someone going directly to it as soon as they see it.

So, how do you do this more effectively?

Use “http://website.com” for links, not “www.website.com”

In the world of Twitter, you have 140 characters per tweet, so the key is being direct and to the point. Have a message and get your followers to click on your link as soon as they see it, and the easiest way to do that is to drop the “www.” and put “http://” ahead of your domain name.

As you can see in these two examples, each of these users that I follow on Twitter have made tweets that include URL’s with no “www.” but include an “http://” on the front of the websites they want you to visit. Additionally, this type of addressing crosses over from third party applications like Twitterfox to Twitter.com itself. Ultimately, you increase the amount of possibility that someone will follow that link back to where you are trying to drive traffic to.

But what happens when you don’t include either “http://” or “www.” in your URL?

As you can see, not using either won’t have the URL linked either way (even though I don’t have the update from Twitter.com as a screenshot, this address was not automatically linked as well). Is this the wrong way to use Twitter? No, but it’s not as effective.

Keep your URL’s short and sweet

Keeping the 140 character limit in mind, not all URL’s are as short as we’d like them to be, especially for Twitter. So what do you do when you run into a link you want to tweet but doesn’t leave you very many extra characters to say anything else?

There’s nothing worse than having your update get cut off or Twitter telling you that what you’re trying to update with is too long. Fortunately, there are services out there to help you make your URL’s shorter.

TinyURL is often a popular one that I’ll use for this example, but there are many others like Bit.ly, Tr.im, etc.

@ctvolympics is the official Twitter account of ctvolympics.ca, a website dedicated to CTV’s coverage of the 2010 Winter Olympics in Vancouver, and every update they make to their website gets a tweet with a URL to the post.

The address for the page here is:
http://www.ctvolympics.ca/news-centre/newsid=11000.html?cid=rss

Using TinyURL, anyone can easily “shrink” the length of this URL, making it perfect for a tweet.

In this situation, ctvolympics.ca has all of their posts automatically updating their Twitter stream, and this is a great way to drive traffic to your site. It’s worth noting that a great plugin that can do this for your WordPress installation is WordTwit, made by our good friends at BraveNewCode and used on our site as well.

If you are looking to use Twitter to drive traffic to your website or to any other location on the web, this is something you should consider when trying to spread the word. It sounds picky, but if you make it that much easier to someone to go through one motion of clicking on a link, then you’ve upped your chances for accomplishing what you want to do.

With all the social networks that are out there these days, it’s so common to get into conversations and have someone ask you, “Hey, are you on (insert the name of specific network here)?”

More often than none, you want to say that you are, following that up with an easy way for that person you just met at some great networking event to remember how to find you on that specific website. Be it Twitter, Facebook, MySpace, or LinkedIn, there are multiple sites that all have different ways for you to be found on their service. It could be a search based on a name or email address, but how could you simplify this process that makes it easy for this person to find you?

These following is going to get quite technical, so if you’re uncomfortable with the following directions or just don’t like dealing with the settings on your web server or getting into code in general, don’t let this overwhelm you. Look over the idea and consider using this with your web presence. After that, consider finding someone with the skills to get this implemented.

Just as an example, I’m going to use Twitter. To find anyone on their service, you can usually find someone by typing in the following URL into any web browser:
twitter.com/mybrand

It’s fairly easy to tell someone that URL, but there is actually a way to make your website’s domain name, what you should also consider as your brand, do a lot of the work for you. Using what is known as URL redirection, you can use a simple, one line of code to use your brand to promote your presence on a particular social network. This is where we get a little more technical.

In my example here, I’m using some simple code in the htaccess on my website’s server. It should be said that you need to be very careful when editing this particular file on any website because altering it incorrectly can cause problems with the overall function of your domain. Of course, not all web servers are the same, so consult your host if you are not sure where or how you can implement this yourself.

Redirect /twitter http://twitter.com/mybrand

Once you have added that to the bottom of your htaccess, test it out by going to:
mybrand.com/twitter

Once you have this working, you should be able to go to that URL and have it automatically send anyone who visits that address to your account on Twitter so they can find you easily, efficiently, and, ultimately, follow your Twitter stream.

This also cuts down on any confusion because what if your brand’s name is hard to spell or there is another account on Twitter that has an account such as “twitter.com/my_brand” or “twitter.com/mybrands”? Having this redirect in place will save someone time and any confusion over who is who on any social network.

A live example of this would be the Flickr group that we just started. Since Rebecca and I both have our own accounts on there, we decided to create a pool of photos of all things related to sixty4media.

Here’s the actual address to the sixty4media Flickr Group:
http://flickr.com/groups/sixty4media/

To simplify things, I’ve used this trick to create:
sixty4media.com/flickr

When anyone clicks on that URL or types it into any web browser, they will be directed to the appropriate page on Flickr to see our photo group there. I’ve even gone a step further and added another line to compensate for any misspellings in the event that someone tries to type in “sixty4media.com/flicker“. It’s really up to you as to how specific you want to get.

This concept was something I caught wind about via a Twitter post by John Chow, and it made a lot of sense to me as soon as I saw it.

My instant thought was how much it would make sense to be able to hand someone your business card at an event. Since your website is usually on the card with all the rest of your contact information, telling that person how to find you on Facebook or LinkedIn is easier because all you have to do is point out your website on the card and tell them it’s “slash, (enter name of social network here).”

The following is cross-posted from Miss604.com

I have the fortunate opportunity to participate in two upcoming conferences, both of which are geared for entrepreneurial women.

The first is the Enterprising Moms Network Conference on June 13th at the River Rock. It will run 11:00am until 5:00pm and sixty4media will have a swag table setup as well. My talk will be at 3:15pm and will be about social media basics specifically used for business. Other speakers that day include travel guru Claire Newell, Rita Kim of the Business Development Back of Canada, Fiona Walsh and many more. The Enterprising Moms Network is a community of business-minded working mothers who meetup regularly for workshops and events. Chapters span from Prince George, to White Rock, and down through Seattle. Proceeds from the conference on June 13th will go to Ronald McDonald House.

My next speaking engagement will be at the Chicks Who Click. It has been held in Kansas City, San Jose, Dallas, Raleigh, and now in Vancouver on June 27th at the Listel Hotel on Robson. Megan Cole, Monica Hamburg, Victoria Revay, Maura Rodgers, Erica Hargreave and Gillian Shaw are all my esteemed co-presenters throughout the day. I’ll be on a panel with Gillian and Erica talking about privacy and transparency online. There will be a tweetup the night before and you can follow all Chicks Who Click updates on the conference blog or Twitter by searching the tag: #CWC09.

After all the planes, trains, and automobiles, we have made it to and from San Francisco. WordCampSF 2009 was very much a success, and the event was a great chance to hear about all things WordPress, organized by the company that heads the core development of the platform, Automattic.

Photo by Rebecca Bollwitt

Photo by John Bollwitt

Photo by Rebecca Bollwitt

Photo by Rebecca Bollwitt

Photo by John Bollwitt

Photo by Rebecca Bollwitt

See more of our coverage on johnbollwitt.com and miss604.com that are tagged with wordcampsf.

Many thanks to the organizers, volunteers, and sponsors who helped to make WordCampSF 2009 a success. Already looking forward to the next one!

Fisheye shot of WordCampSF Welcome (Photo by John Biehler)

We’re spending today at WordCampSF 2009. We hope to learn and share a lot of knowledge about all things WordPress, and you can following along Rebecca’s blog post that she is updating throughout the day.

If you’re here, stop us and say hello!

In just a few short hours we’ll be heading down to San Francisco along with our friend Duane Storey to attend this year’s WordCamp conference. The event takes place Saturday and the lineup includes everyone from Chris Pirillo and Cali Lewis to Matt Cutts and WordPress’ founder, Matt Mullenweg of Automattic.

John and I have been asked to do a shift at the Genius Bar so if you’re there bright and early, you can ask me all your WordPress questions from 9:15am until 10:00am. We’ll be blogging while we’re down there and hopefully making some connections, meeting new people, and brushing up on our WordPress skills so that we can deliver the absolute best sites and tools for our clients.

I heard this story on the radio this morning, and it got me thinking. Why are there not more city services, such as those run by a city hall in any township, using more elements of social media?

One local politician wants the Vancouver Park Board to get in on the act.

A motion going before the Board Monday night will ask members to look at not only posting audio of their meetings on-line but also to explore providing citizens with regular updates via social networking sites like Facebook and Twitter. [...]

“I think that with all this social media that we have there is just so much that we can do. The more we can bring people in, the more we’ll know about what people want and the better job we can do.”

Blyth says the web is a good way to keep people informed about issues covered in upcoming meetings, as well as little known Park Board events. [news1130]

Now before you start rolling your eyes at the notion of another pusher of the Facebook and Twitter bandwagon, you need to start considering the ramifications of what these free and easy tools of direct contact really are.

Let me say those keywords again. Free and easy. Direct contact.

These terms should be enough for those organizations and committees to perk up a little bit if you have ever heard or said the notion of things getting done in local government but the public doesn’t get involved. Perhaps they judge interest on who shows up at those meetings in which anyone can attend.

Even better, how many times have you heard of something being decided by a city council to only have it be exactly the opposite of what the majority of the public wanted to have happen? Usually that happens because the public was unaware of it even being a matter of discussion because, and let’s be completely honest, reading those city council minutes are not the top priority of every single person that they affect.

So, to give you some basic idea of what your local government could be doing, here are some tips that I brainstormed this morning. Consider them starting points because you can really push things much further depending on how far you want to take these concepts.

Facebook: I’ll start here because there are some brilliant ways to use this service. Most importantly, starting Groups and then using it to announce and invite members to Events are great. It gets added to their profile and they can see when, where, and who is going to be there. And since you don’t need one person to moderate the group, you can utilize your whole organization to interact with the community online and in person. In fact, you never know if your members will start having meetups, outside of official meetings.

Twitter: Say what you will, but Twitter has a reach that is tough to beat. Announce scheduled meetings, send out updates, remind followers of scheduled events, take feedback from your followers, make live updates of what is going on at meetings or events, send out links to your agendas and minutes as soon as they are published to your website, etc. The possibilities are really endless.

UStream: In the past month, I’ve seen more and more high schools using UStream’s free, live video streaming service to show basketball games as they happen. So why can’t more local governments being using the same technology to “webcast” city council meetings or school board meetings? You don’t need a local cable access channel to do it. All it takes is an Internet connection, a laptop with decent audio input, and a webcam. It might not be the ideal setup, but you can embed that video into your organization’s website where anyone can watch and listen from home. You’ll also want to send out an update on Twitter to let everyone know that the video stream is live and that the meeting is about to start.

YouTube: President Barack Obama is using YouTube to do his weekly address to the nation, so why can’t your local mayor do the same thing? Get a video camera, edit, upload, and release it. Embed that to your city’s website and keep the people informed on a regular basis all the while giving your mayor a face and a voice rather than just a name. Twitter that as well when the new video is posted.

Podcasting: More often than none, official, city meetings usually have a PA system in the rooms they are held in. Get something you can record audio with and find out how you can get a feed off of the system in the room so you can record it, and then you can post every recording as an episode of the official podcast of your local city council. Even if you have some device you can stick in the middle of the room that can capture all of the conversations in an audible enough manner, that’s perfect, too. It might take some work to edit and publish every episode, but the more you do this, the more archives you’ll create over time. Oh, and be sure to post an update on Twitter that the latest podcast episode is up as well as a link directly to it.

Blogs: Text is always going to be the saving grace of any official organization, and creating content that is search-able is key. If you have a new resident to a community, what better way is there to get to know a community than to have an official blog from the office of the mayor with his weekly/bi-weekly/monthly video addresses, thoughts on events going on in or around the area, progress reports on his or her city plan, or announcements of great community events that you should go check out because the mayor will be there as well? I think the new person in town might have to subscribe to the RSS feed of the mayor’s blog because it seems like a good way to stay informed about this new city they are now living in.

On top of that, the more text based content you have, the better your search engine optimization (SEO) goes up when some one tries to search for something on Google about your community. Wouldn’t it be best if some of the first search results that come up are those coming directly from the folks running the city? That would seem very important to people involved in local tourism and chamber of commerces. Of course, Twitter any and all updates to the blog or website so your followers are reminded to check it out.

By no means are all of these thoughts complete or are they everything that one could do when taking social media into consideration for a governmental organization that run cities large or small. The fact is, the tools are there and within easy grasp of using, and it’s not out of the question to get going on some of these concepts within a matter of days, on little to no budget. The results might surprise you as suddenly a public service actually opens itself up to the public it is meant to serve.

If you have additional ideas or even examples of cities doing concepts like this, feel free to share them in the comments below.

Expanding on my Twitter for Business post from last fall, I was giving the opportunity to speak for the IABC’s local chapter this afternoon. It was great to meet so many professionals who have their company’s best-interest in mind, including many who are on Twitter but are still unsure who to use it. My talk was a general overview of this tool and how you can get your company started — using Twitter for communications, networking, customer service, and even support.

There’s much more to be said but I feel this is a good starting point for a business – find the tools, create a complete profile, update, engage, take conversions offline, and be part of the discussion about your company or product that is more than likely already taking place online.

There were many questions at today’s talk and should you have any regarding this online version, please feel free to leave a comment.

As of this afternoon, sixty4media has been listed on Automattic’s official list of WordPress consultants. What this means is that the creators of WordPress themselves thought us worthy to list in their directory of WordPress shops, which is pretty great.

I’ve also been getting numerous emails asking what exactly it is that sixty4media does, what services we offer and how we can help put a social media strategy together for individuals and businesses. Here’s a quick list of our offerings and should you have any questions, please do not hesitate to contact us.

WordPress

Social Media Consulting

Last September I ran around the Lower Mainland, from Surrey to North Vancouver, blogging as I went and producing videos as a part of National Digital Media Day.

On September 25th digital media producers and enthusiasts will get together for 24 hours of collaboration and celebration of the medium. An annual day to raise the profile of the digital media industry and celebrate the dynamic work taking place in this sector. In Canada, a massive cross-country event that will include gatherings, lobbying, education and celebrations. In other countries, linked in celebrations and demo camps. [Miss604, tag NDMD08]

It was an effort to raise awareness of the new media sector and how important it is, especially for those in our town which has been dubbed Canada’s new startup capital.

Yesterday as a part of the budget announcements, the Canada New Media Fund got a boost.

[From the CBC] The Conservative government announced $438.6 million in spending to arts and culture over the next two years in the budget handed down Tuesday.

Finance Minister Jim Flaherty barely mentioned the arts in a speech that lavished money on tax cuts and infrastructure spending.

However, background documents say the government plans:

$100 million in spending over two years on arts, music and comedy festivals.

$60 million over two years for infrastructure spending that could help in repairing theatres, museums and other cultural buildings.

$28.6 million over two years to the Canada New Media Fund, which creates interactive digital content.

$20 million over two years for a national arts training program.

$30 million for Canadian magazines and community newspapers.

$200 million for the Canadian Television Fund (CTF).

The story was picked up in the Vancouver Sun, which quotes various members of the new media community is Vancouver, from Kris Krug at Raincity Studios to Tris Hussey from Media2O, and Irwin Oostindie.

“In general, I think it is great to see the government embracing and supporting the creative technology industry,” said Kris Krug, president of Vancouver’s Raincity Studios (raincitystudios.com). “I think that having the government put actual money and programs behind it will help nurture growth that is taking place already. They are just trying to put resources behind places that are seeing organic growth anyway. This is definitely not a bailout.”
…
Rebecca Bollwitt, who co-founded the startup sixty4media (sixty4media.com), a social media and WordPress web design company, said Vancouver’s new media could benefit from public-sector dollars. “It’s fantastic,” she said. “On the National Digital Media Day held last September, that was the goal — not to fall off the map. Money is always a good thing and even just being on the radar is a good thing.

I count this as a victory but hopefully it’s just the first of many for the industry that has such potential in Vancouver.