I’ve been interviewed at least a dozen times about how social media people are covering the Olympics in Vancouver. However, I think an equally interesting story is how traditional media outlets are using social media to add to their coverage.

CTV Olympics Video
The official broadcaster of the Vancouver 2010 Olympic Games has been posting footage to YouTube. The type of event action videos that would get pulled down with a cease & desist letter from the IOC are up and running in full glory on the CTV Olympics channel. Although you cannot embed the videos, you can watch clips of medal moments and even streaming replays of televised events on their main website.

Government of BC
The Province of British Columbia has been capturing Olympic moments and posting them to their official YouTube channel as well. They have athlete interviews, montages, and even an interview with yours truly.

They don’t have Games footage but they have been everywhere around town, profiling businesses and the fan experience.

Global has added a video section to their website and although they’re not posting the videos as shareable items on YouTube, they are blogging and tweeting to enhance their coverage. Same goes for the CBC who has a Road to the Games section of their site, acting as a 2010 newsroom complete with sidebar event listings. You can read more about their coverage game plan in my post from last week.

With such restrictions for non-official broadcasters these Olympics haven’t necessarily made journalists out of citizens, they’ve made the mainstream realize that social media can help them with their coverage — and it can make it that much more interesting.

sixty4media’s Rebecca Bollwitt is one of the web’s 20 most-visible individuals in Vancouver

This afternoon I discovered that NowPublic, along with the Vancouver Sun, issued a list of “the web’s 20 most-visible individuals in Vancouver.” I am very pleased to announce that I have come in at number 8, which is great news for sixty4media.

Here is the full list of web influencers from NowPublic and the Vancouver Sun (see also: GlobalTV)

1 Darren Barefoot
2 Tim Bray
3 Boris Mann
4 Kris Krug
5 Roland Tanglao
6 Tom Williams
7 Megan Cole
8 Rebecca Bollwitt
9 Arieanna Schweber
10 Tod Maffin
11 Dick Hardt
12 Tris Hussey
13 Alf Hermida
14 Matthew Good
15 Ian Andrew Bell
16 Travis Smith
17 Danny Robinson
18 Paul Sullivan
19 David Beers
20 David Eby

I would like to congratulate the others on the list, whom I admire very much and many of which have all supported sixty4media in their own way over the last year.

I would also like to mention the lovely, brilliant, and talented Megan Cole and Arieanna Schweber who put Vancouver’s women on the map every day with their content production and influence in the digital realm.