Sean Moffitt writes the Buzz Canuck blog, which admittedly makes me do a double take when I see it in my feeds - thinking it should be under the sports tab, but I digress.

He is “Canada’s Word of Mouth Firestarter” as the President of Agent Wildfire and recently added to this post, “The 6 Dangerous Fallacies of Social Media” by Jason Baer by writing his own, “12 Massive Oversights of Social Media“.

I’ll list the “myths” and topics here in point form, in the hopes that some discussion may follow, as Sean notes, “It would appear both the aloof corporate types and the social media zealots in their distracted apathy and/or super-enthusiasm have attributed social media with traits it simply does not have.”

1. Social media is the end game…
2. Social Media is Facebook…
3. Social media is a fad…
4. Social Media should be well planned…
5. Social Media Drives Exposure and Awareness…
6. Social Media is Frugal…
7. Social Media is Quick Relief…
8. Social Media is Avoidable…
9. Social Media is a Panacea…
10. Social Media is Predictable…
11. Social Media is a Media…
12. Social Media is Technology…

You can read all of the details, comments, and explanations over on Sean’s post.

As we have been slowly molding sixty4media into shape, we have recently made our very own Twitter account open and available to the public.

Twitter is a popular social media site that combines micro-blogging and instant messaging to an international phenomenon of letting people know what you’re doing. Sounds insignificant to some, but there are more ways to use it other than telling people that you’re hungry or doing the laundry.

For instance, we use a great plugin for WordPress called WordTwit. This was made by our good friend Duane at BraveNewCode, and the whole purpose of it is to make an update to your Twitter account when you publish a new post on your WordPress site. Combined with any other updates we do on the account, you can get the latest news from our site as we publish it.

In the age of iPhones and Blackberries, what better way to connect to your audience directly?

Continuing in their series of explaining all things new media and Web 2.0, the great folks at CommonCraft have released “Social Media in Plain English“. You can view the video below and help yourself understand what social media is all about. Better yet, use this to help yourself explain what social media is to those who might not be in tune with what social media means.

If you would like to see some of the other creations from CommonCraft, please visit their website.

One thing that came up in reference to the last post we made about the MOMAR blog was the added advantage of having a RSS feed on the site, something that was not possible with the previous design and easily implemented by our ability to install WordPress into the site.

We understand that a lot of people don’t know what a RSS feed is, yet alone how it can benefit to have one implemented for the content on your website. Thanks to our friends at CommonCraft, they made a great video helping to explain RSS in plain english.

RSS has the ability to take your message to the world in a more effective manner than just simple page views or Google searches. There are people around the world who might be interested in what kind of content you are producing, and this technology is a great way for your target audience to subscribe and stay up to date with your message.

Bryan Tasaka from Mind Over Mountain Adventure Racing (MOMAR) contacted us a while ago about what it would take to get a WordPress blog integrated into an increasingly successful site for their outdoor racing events.

At the time, there was a blog page on the site however being hard-coded in HTML it lacked core blogging elements. Bryan realized a long time ago the effect a change of this calibre could have, but struggled to find something that would coordinate with his main site in terms of function and design. The goal was to integrate a fully functioning WordPress blog that would seamlessly provide more function and interactivity for readers.

When Bryan contacted us, he knew that he wanted to go with a WordPress install on the back end of his site. We did our best to not only give him the tools to easily update his site, but the custom theme we built for the WordPress blog slipped in smoothly among the main site infrastructure. The custom theme was enhanced with social media tools yet we preserved the existing Flash header as requested as it was a crucial part of creating fluidity with the rest of the MOMAR site.

Working with Bryan was a pleasure and he is very excited to begin using his new WordPress blog. We are proud that we could bring in additional functions for his site that are going to help him promote his organization, increase community, and be search engine optimized for potential, new, and existing audiences.

With the integrated blog, Bryan’s publishing productivity has been increased dramatically compared to the time it used to take to custom code each entry on the previous design. Our custom WordPress theme and install allows him to produce and publish content on the fly, from any location, and communicate with his audience while expanding his reach into and beyond the adventure racing community.

It was a lot of fun to design this site, and I know as John is a bit of a trail runner he was amazed at the level of commitment these MOMAR folks have when it comes to adventure racing. We think the work we did for them will only help make that community stronger. After all, you never know who might stumble onto his blog from a Google search and make the trek for one of the events from another continent.

Feel free to visit the MOMAR blog and see our work in action.

Rebecca was invited to the Massive Tech Show this week to be on a panel regarding social media and what it can do for businesses. The annual event takes place in downtown Vancouver, and it’s pretty tough to say no to something we have such an interest in while not having to go too far to talk about it.

The Massive Technology Show is a three-part, interactive event that showcases technology for business. In one action packed day, Massive connects business professionals with high tech companies, giving them a chance to learn about technology in a user friendly environment. [massivetechshow.com]

She made a couple of posts on her personal blog here and here. You’re invited to read more of her take there.