Expanding on my Twitter for Business post from last fall, I was giving the opportunity to speak for the IABC’s local chapter this afternoon. It was great to meet so many professionals who have their company’s best-interest in mind, including many who are on Twitter but are still unsure who to use it. My talk was a general overview of this tool and how you can get your company started — using Twitter for communications, networking, customer service, and even support.

There’s much more to be said but I feel this is a good starting point for a business – find the tools, create a complete profile, update, engage, take conversions offline, and be part of the discussion about your company or product that is more than likely already taking place online.

There were many questions at today’s talk and should you have any regarding this online version, please feel free to leave a comment.

I wrote this recently on my personal site although it’s the prefect content for our business site as well.

Over the last few weeks my company, sixty4media, has themed, coded, and tweaked quite a few WordPress sites (and even more over the years before we even had the company). I am often asked what I use to code or theme so here are some of the basic tools that make my life a whole lot easier.

MAMP
MAMP allows you to run a mini WordPress web server from your computer so that you can theme sites locally, without having them published online or on a development site.

FTP
You need a good FTP application for uploading files and images on the fly. I’m using Cyberduck right now but I’ve had many suggestions for more productive tools (and I can’t for the life of me remember the one that Tod recommended).

Smultron
For Mac OS X and Leopard
A great text editor (used for PHP files) that works nicely with Cyberduck by selecting it as your file editor under preferences. It colour-codes nicely and is very simple to use.

CSS Edit
MacRabbit – CSS Edit (for Macs only)
All in one CSS editing tool. Allows you to eyedrop colours, shows your properties in a sidebar, knows where to place brackets etc. and even auto-completes some elements. In the sidebar it also displays colours on anything that has a background colour ie. if your footer is blue, it will show up blue in the sidebar list.

WordPress Codex
This last one isn’t downloadable, the codex is an online resource for all issues, questions, and reference materials in the WordPress realm.

John is usually on top of all the latest applications and is even a beta tester for some upgraded versions of the software listed above. He’s great at staying on the cutting edge and then passing the knowledge on to me so I’m sure my staple apps will probably change soon, but for now – they’re great basics.