Expanding on my Twitter for Business post from last fall, I was giving the opportunity to speak for the IABC’s local chapter this afternoon. It was great to meet so many professionals who have their company’s best-interest in mind, including many who are on Twitter but are still unsure who to use it. My talk was a general overview of this tool and how you can get your company started — using Twitter for communications, networking, customer service, and even support.

There’s much more to be said but I feel this is a good starting point for a business – find the tools, create a complete profile, update, engage, take conversions offline, and be part of the discussion about your company or product that is more than likely already taking place online.

There were many questions at today’s talk and should you have any regarding this online version, please feel free to leave a comment.

Continuing in their series of explaining all things new media and Web 2.0, the great folks at CommonCraft have released “Social Media in Plain English“. You can view the video below and help yourself understand what social media is all about. Better yet, use this to help yourself explain what social media is to those who might not be in tune with what social media means.

If you would like to see some of the other creations from CommonCraft, please visit their website.