Small Business BC Successful You Business Awards

Rebecca Bollwitt

Tuesday, May 18th, 2010
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When John and I started up our company there were several resources and tools that helped us through the entire process. One of those resources was Small Business BC online and in Waterfront Station. We got forms, advice, and flipped through micro-fiche listings of business names before we settled on sixty4media.

Next month Small Business BC is hosting the Successful You Business Awards and we’ve been invited to check it out.

The event will announce the winners of the Successful You Awards and provide a unique opportunity for aspiring entrepreneurs and the media to network with over 350 local business professionals and successful small businesses. Keynote speakers, Larry Finnson and Chris Emery, founders of Clodhoppers Candy, will share their success story of making Grandma’s candy recipe into a recognizable worldwide brand. [Small Business BC]

Where Birks Flagship Store, 698 Hastings Street
When Thursday June 10th from 5:00pm – 8:00pm

If you’re a small business and aren’t familiar with the services offered by Small Business BC I highly recommend checking them out or at least coming by the event. Tickets for the awards event are currently on sale starting at $36 (early bird) and $60 (then $70 at the door).

Taking in WordCamp Victoria 2010

John Bollwitt

Saturday, May 15th, 2010
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WordCamp Victoria 2010

We’re at WordCamp Victoria 2010 today. Rebecca just wrapped with the blogging panel during the lunch break with Raul and Lorraine, so we’re taking a break to get caught up on some food, post some photos, and catch some of the chatter over various WordPress related topics.

There are a lot of great topics being discussed here. Lloyd Budd gave us some great insight on what’s to come from WordPress 3.0, even giving a slight plug to WordCamp Vancouver that we are helping put together with our friends from BraveNewCode, John Biehler, and Kulpreet Sing on June 12th.

If you are interested in WordPress and want to find a way to learn more about it, WordCamps are a great resource to do this. I know I always walk away from these events with something new that usually ends up in a project somewhere down the road.

You can see more of my photos from today on my Flickr set, and there is also a yyjWordCamp Flickr Group to check out as well.

Quit Facebook Day

Rebecca Bollwitt

Friday, May 14th, 2010
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Cross-posted from Miss604.com

To many people, Facebook is the internet. It’s open in a browser throughout the day, it could be their home screen, and on average users are connected to 130 “friends” at a time [Facebook: Stats]. However, even with close to 400 million users (11 million in Canada alone) Facebook isn’t on everyone’s friend’s list.

Recent changes from everything to layout, policies, and terms of use have some people wanting to quit the platform. This has prompted the creation of “Quit Facebook Day” which will be coming up May 31, 2010.

For a bit of background as to why the extraordinarily popular site is seemingly losing momentum, here’s a brief history of Facebook: Read the rest of this entry »

Twitter Followers/Following Reset to 0

Rebecca Bollwitt

Monday, May 10th, 2010
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Cross-posted from Miss604.com

Twitter was experiencing the effects of a bug this weekend that exploited the following/follower method (as this post on Mashable explains). This morning, as an after effect of this bug, all users have noticed their following and follower numbers have dropped right down to zero. This means the little corner store down the block has the same follower count as Ashton Kutcher or CNN at the moment.

Leveled Playing Field (For Now) As Twitter Bug Resets Followers/Following

I’m certain Twitter is working to rectify the problem and it’s not something permanent as timelines are still filling with updates. However, things like this always seem to cause panic, mass hysteria, and the inevitable shouting at inanimate objects such as a computer screen or iPhone. To alleviate some stress in the future, here are a few ways you can back up your Twitter account.

Backupify
John Biehler clued me into the Backupify service a few months ago and it can be used to archive and back up your accounts from Twitter to Flickr, Delicious, Google Docs, WordPress, Blogger, and Facebook. The very basic service is free (although they do have premium options) so there’s sanity to gain from simply singing up.

Backup My Tweets
The Backup My Tweets service will back up your Tweets since they have a limited shelf-life on Twitter.com. It doesn’t back up your followers as Backupify does, but it will provide you some peace of mind. There is a program you can download for your PC that will backup your friends however I have not tried this so I cannot guarantee its security.

The best thing anyone can do right now is wait this out. Do not go on a mass re-following spree as I can only imagine this would muck up any backups or restoration process they might have Twitter has posted an update saying they have suspended following until this is resolved. Stay tuned to Mashable.com or @Mashable for updates since they have been crowned the most influential account on Twitter (well, at least up until this morning).

Update All is right with the world. From the official Twitter account: “Follow bug discovered, remedied. Read our status blog for details. http://bit.ly/dhQ3fF“.

Social Media Marketing in the wild: Steamrollers

John Bollwitt

Monday, April 26th, 2010
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Going through some photos today, I rediscovered one that was worth noting in the realm of social media marketing.

Third Tuesday: Social Media & the Vancouver 2010 Winter Olympics

In case you’re not familiar with Steamrollers, here is how they describe themselves on their website:

Steamrollers is a unique Quick Service Restaurant (QSR) concept. We serve a menu of west-coast style burritos called “Steamrollers”. Steamrollers are unique, in that ALL of the ingredients are cooked exclusively with steam. In fact, we are the only QSR concept that cooks ONLY with steam! Cooking with steam prevents shrinkage, locks in moisture and nutrients and tastes great!

Their sign at the counter is a great way to promote their presence in the social media space (Twitter in this case) and what extra benefits you get as one of their followers. It’s a clever way, albeit analog, to pick up followers who are mobile based while they pay at the register and wait for their food to be prepared.

As people often ask us how one gets more followers on Twitter or Facebook, this is a simple technique if you’re a business looking to expand your presence.

Example of a tweet by Steamrollers on Twitter.com

However, don’t forget to keep up with what you promise as well as engage the audience you already have with worthwhile conversations. Thousands of followers are great and make you look popular, but when you have all of that attention, it never hurts to have something worthwhile to say to the community you have created on a two way street of communication.

We’ll try to do posts like this more in the future as we spot social media marketing like this in the real world.

Mainstream Goes Social for Vancouver 2010

Rebecca Bollwitt

Thursday, February 25th, 2010
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I’ve been interviewed at least a dozen times about how social media people are covering the Olympics in Vancouver. However, I think an equally interesting story is how traditional media outlets are using social media to add to their coverage.

CTV Olympics Video
The official broadcaster of the Vancouver 2010 Olympic Games has been posting footage to YouTube. The type of event action videos that would get pulled down with a cease & desist letter from the IOC are up and running in full glory on the CTV Olympics channel. Although you cannot embed the videos, you can watch clips of medal moments and even streaming replays of televised events on their main website.

Government of BC
The Province of British Columbia has been capturing Olympic moments and posting them to their official YouTube channel as well. They have athlete interviews, montages, and even an interview with yours truly.

They don’t have Games footage but they have been everywhere around town, profiling businesses and the fan experience.

Global has added a video section to their website and although they’re not posting the videos as shareable items on YouTube, they are blogging and tweeting to enhance their coverage. Same goes for the CBC who has a Road to the Games section of their site, acting as a 2010 newsroom complete with sidebar event listings. You can read more about their coverage game plan in my post from last week.

With such restrictions for non-official broadcasters these Olympics haven’t necessarily made journalists out of citizens, they’ve made the mainstream realize that social media can help them with their coverage — and it can make it that much more interesting.

TMAC Presentation Now Online

Rebecca Bollwitt

Monday, January 18th, 2010
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This weekend I presented a quick “Who, What, When, Where, Why” of blogging and online branding for the Travel Media Association of Canada. The conference took place at the brand new Pinnacle Pier in North Vancouver and had a spectacular view of Vancouver from across the inlet. Unfortunately I couldn’t setup my shiny new Epson projector (due to the shining sun through the un-treated floor to ceiling windows) so I did the talk unassisted. I did however promise participants that I would post my slides on Slideshare regardless.

This is my presentation pack from Slideshare in case you would like to view any of my recent slide decks from speaking engagements. The one for TMAC does not have accompanying sound but I’ll try to make it a slidecast in the near future. Enjoy!

WordCamp Vancouver 2010

Rebecca Bollwitt

Monday, January 11th, 2010
2 Comments

WordCamp is returning to Vancouver in the summer of 2010, welcoming WordPress developers, enthusiasts and bloggers once the Olympics have moved out.

WordCamp SF

We have a great group of people signed on to organize so far who all want to see this event become a smashing success.

It’s still very much in the planning phases so please follow @WordCampYVR for updates from Duane Storey (BraveNewCode), John (sixty4media), or myself. The website will be up at WordCampVancouver.com and it’s already listed on the official WordCamp directory.

Related: See John Biehler’s post about WordCamp Vancouver 2010 as well.

Twitter Introduces Lists

Rebecca Bollwitt

Friday, October 30th, 2009
1 Comment

I recently discovered that my account on Twitter now has the “Lists” capability so I thought I would produce a quick screencast to help others understand this cool function that was introduced last month.

You’ll also find roundups or mass postings of lists on blogs in the coming weeks, such as ReadWriteWeb’s “10 Twitter Lists You Should Follow” or the mega directory over at Listorious.

Update November 2nd, 2009: Mashable has also put out a “HOW TO” for Twitter lists using images.

State of the Blogosphere 2009

Rebecca Bollwitt

Wednesday, October 21st, 2009
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Technorati, the authority on blog listings and ranks, has released their 2009 State of the Blogosphere. This annual report looks at household incomes of bloggers, genders, topics, measures of success and more. Here are a few interesting stats:

Who are the Bloggers

The “Why” of Blogging

The “How” of Blogging

Each part of the report is being released day by day with new articles to follow later this week.