Mainstream Goes Social for Vancouver 2010

I’ve been interviewed at least a dozen times about how social media people are covering the Olympics in Vancouver. However, I think an equally interesting story is how traditional media outlets are using social media to add to their coverage. CTV Olympics Video The official broadcaster of the Vancouver 2010 Olympic Games has been posting […]

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Twitter Tip: A more effective way of tweeting links and URL’s

To help aid the abundance of folks who are finding their way to Twitter, the one element that I find to be poorly used is the way people share URL’s in their tweets. I know that sounds very picky, but there are more effective ways to do this so you maximize the overall reach of […]

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Using your domain as your brand with social networks

With all the social networks that are out there these days, it’s so common to get into conversations and have someone ask you, “Hey, are you on (insert the name of specific network here)?” More often than none, you want to say that you are, following that up with an easy way for that person […]

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Using Social Media to Bridge the Public With Local Government and City Services

I heard this story on the radio this morning, and it got me thinking. Why are there not more city services, such as those run by a city hall in any township, using more elements of social media? One local politician wants the Vancouver Park Board to get in on the act. A motion going […]

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Twitter for Business: Part Two

Expanding on my Twitter for Business post from last fall, I was giving the opportunity to speak for the IABC’s local chapter this afternoon. It was great to meet so many professionals who have their company’s best-interest in mind, including many who are on Twitter but are still unsure who to use it. My talk […]

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Twitter is on the up and up

Last month I wrote about using Twitter for Business and it was the most popular post we’ve had on sixty4media to date. Tech Crunch just released some Twitter stats and the proof is in the numbers: Twitter is here, now, and it’ll be staying for quite some time. Twitter is having its hockey stick moment […]

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Business Blogging Tip: Don’t be a Robot

As a blogger (on my personal site) who is sometimes approached by other businesses, PR firms or marketers, the one thing that makes me click “delete” on an email almost instantly is the opening phrase, “Dear Sir or Madam”. Aside from using the correct pronouns you don’t want to sound like a press release, a […]

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Twitter for Business

The first thing we did when launching sixty4media was pick a domain name, from there we were able to register everything we needed and get the company off the ground. The next few steps were establishing our online presence and that pretty much started with Twitter, a service we have been using individually since early […]

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